Over Half of Independent Films Get a Theatrical Release, but Few Make Money There
- Nominal releases (35.3%): movies that have theatrical release dates, but reported no box office figures. This could happen when a filmmaker rents a theater to show their movie to a small audience, for example.
- Small releases (8.1%): movies that reported grosses up to $100,000
- Large releases (17%): movies that reported grosses over $100,000
- The remaining 39.6% of films indexed got no theatrical release, though may have premiered at a theater or played in film festivals. Others were released straight to streaming platforms.
“You should accept the fact that you can get there, but do not expect to make money on your theatrical release.” –
Bruce Nash, The Numbers
Before considering Self-Distribution
- Make a film that people will want to see (seriously!)
- Test screen to audiences, respond to their feedback
- Meet all cinema standards, i.e. professional audio mix
- Market for placement in a crowded film market with a compelling title and poster art
“If you thought making the film took a long time, getting your film properly monetized takes 4 times longer.”
Michael M. Conti, Filmmaker
Disclaimer: Our approach worked for a 70 minute inspirational doc, not narrative or dramatic feature.
Results after Self-Distribution
- Sixty-one theatrical screenings in 20 cities in 7 states within one year, 2 in the UK.
- Thirty-one screenings in one month alone! #EarthMonth
- Over five thousand paying audience members experienced the film in theaters or other venues
- Net income from each tour covered expenses for travel, rentals and marketing costs.
- Monetizing the film justifies the initial costs to make the film
- Learn from your audience, make another film!
- See your movie listed on the marquee!
